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I would think the point of displays is to promote the title to people who aren't following the game news and aren't aware of said title being made/released. After all people who follow the industry closely are already aware and hyped for both HW and KZ2.

Therefore, if it was my store I'd stick more Halo Wars displays out because everyone with a glancing knowledge of games knows Halo and it'll bring people it. Only Sony fanboys know what a Killzone is so it won't bring in additional foot traffic.