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Games stores get a truckload of posters, cardboard standups, etc. all the time. The stores choose what they want to put up, I think. They often give the other promo items to employees, or even customers who just ask for any spares after their prime-time is over.

More than likely, the Halo Wars promos in your local store just mean that the store owner is a clod who thinks that RTS games, or anything with the Halo name, outsells shooters on consoles.