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The_vagabond7 said:
I think this is just a case of mutual ignorance rather than evil.

I am of the belief that Gamestop makes money off this ignorance on purpose.  Not sure this is some real evil here with a plot to create a bargin bin of used game titles.  However, Gamestop is run mostly by employees who are game fanatics but aren't able to do much else, with a number of customers who are clueless but buying stuff for hardcore videogame fanatics.  And they create a cycle that is meant to lock yourself into there.  Of course, with this, one can end up getting a range of experiences.