But why can't other companies replicate this? Why can't japanese companies, that arguably employ the same graduates from the same backgrounds, give Sony this capability? Is it really experience and branding, 20 yrs of friendly entertainment must be very effective.
edit >Wiisports ads still running on tv, There is no Mario or Link being used.
I think one thing that's dragging other companies down is their viewpoint; most of them only seem to understand three market segments: hardcore, kids, and casuals. Many of Nintendo's games seem to try and break out of these limited boudaries, and treat the audience as a giant gradient as opposed to focusing on one group or another. Look at Zack and Wiki, someone glancing at that might come to the conclusion that it's a "kiddy" game, and no one over the age of 8 is going to want to play that; but Mario has broad appeal that anyone could enjoy.
Veder Juda is hand crafted from EPIC FAIL, and is a 96% certified Looney; the other 4% is a work in progress.