Nintendo knows how to treat the human-mind; Fun, accessable, exciting, thrilling, loveable, memorable, athmospheric. It`s not that hard.
If microsoft stopped thinking ONLY about money, they might get some respect from countries outside US. And stopped making games for age 12-16 only.
Nintendo will always stand out as the major entertainer in video-games.
But why can't other companies replicate this? Why can't japanese companies, that arguably employ the same graduates from the same backgrounds, give Sony this capability? Is it really experience and branding, 20 yrs of friendly entertainment must be very effective.
edit >Wiisports ads still running on tv, There is no Mario or Link being used.
“When we make some new announcement and if there is no positive initial reaction from the market, I try to think of it as a good sign because that can be interpreted as people reacting to something groundbreaking. ...if the employees were always minding themselves to do whatever the market is requiring at any moment, and if they were always focusing on something we can sell right now for the short term, it would be very limiting. We are trying to think outside the box.” - Satoru Iwata - This is why corporate multinationals will never truly understand, or risk doing, what Nintendo does.