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Halo and GTA manage it because they are particularly huge franchises... and the resulting hype surrounding them means that they sell huge initially, but are also deemed "system sellers" so people buying the console new get the games.... and often the games get price cuts relatively quickly and people think "What the hey, only £20 so I may as well see what the hype is about"

Nintendo manage it with so many games, (all the way back to the NES, or a notable example being on GB with Pokemon. Which stayed in or near the top 10 weekly software for 3-4 years) and somehow don't bother with price cuts either.... I have no idea why.