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"To begin with, Nintendo listed 15 first-party DS titles and 11 first-party Wii titles that classified as million sellers and received sales during the period of April 2008 to December 2008, the first three quarters of Nintendo's current fiscal year. While the list doesn't include games that may be million sellers but did not post million unit sales over the last nine months, it also includes 17 games that launched in one or more markets before April 2008. The presence of so many of these titles goes to show Nintendo's ability to exhibit what they call "evergreen" sales long after a game's release."

Why is this? Isn't this ultimately what makes all other software developers fail by comparrison?  How is this achievable?

Wii Music didn't do this and according to Iwata, there's plenty of Nintendo titles that were not succesfull, so what is the key? How come Halo and GTA are the only games to keep the distance?  I think after price reductions its uneligable and never in the top 20 or 30 either for long.

“When we make some new announcement and if there is no positive initial reaction from the market, I try to think of it as a good sign because that can be interpreted as people reacting to something groundbreaking. ...if the employees were always minding themselves to do whatever the market is requiring at any moment, and if they were always focusing on something we can sell right now for the short term, it would be very limiting. We are trying to think outside the box.” - Satoru Iwata - This is why corporate multinationals will never truly understand, or risk doing, what Nintendo does.