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DonWii said:
Furthermore, a psychological phenomenon known as the mere ownership effect describes how the consumer will exaggerate the positive qualities of products that they own while simultaneously diminishing the positive qualities of similar products that they do not possess. In a nutshell, people like to think of themselves as clever consumers, and will distort the facts if necessary in order to reach that conclusion. 

Lair says hello.

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End of 2008 totals: Wii 42m, 360 24m, PS3 18.5m (made Jan. 4, 2008)