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I will also just point out that no game that has ever reached AAA status and amazing sales has ever been hyped up to the massive.

Look at the original

Half Life

Halo

GTA

Gran Turismo

Far Cry

Mario Kart

Gears of War..... etc etc...

Look at big hyped games

LBP

KZ

Too Human

Daikatana

Etc...etc....

These games never reached amazing sales, you cant create a groundbreaking sales selling monster with hype. These monster sellers just appear, they happen. Same with films. Look at The Matrix, they released that 4 months apart from Episode 1 Phantom Menace. The Producers didnt epect alot in sales at all.