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While retailers can play a part I don't think it's the case this time. Back in the SEGA Saturn/Dreamcast generations I heard of firsthand accounts where retailers actively discouraged people from buying SEGA's consoles. Retailers played a big part in SEGA's demise from hardware manufacturing.

In the PS3's case I think it comes down to price. The PS3 is too expensive and not selling enough for retailers to risk their necks for. They need to get shoppers in their doors and the best way to do that is to side with the winning teams, i.e. MS and Nintendo. Here in Europe it might be different but in the US I think retailers need the Xbox to continue it's march onwards and upwards!