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Im wondering why try to put people in catgories. If some one wants a ps3 they get one simple as that. making catigories for why they are buying one now is dumb cause this time of the year sales for ALL consoles go down as there aren't sop many games released. And dont give me that bull about waiting for AAA games. all AAA games dont always sell like alot of people think they do. Thier is a big group of people who just buy the type of games they like so deal with it. Also i dont know of a single person with a ps3 who is only using it for blu ray movies. people buy it fot the games first and blu ray movie is a big extra, and justifies the price paid for it. The brand name is strong but it doesn't make people blind. if they see a game they like then the name of the console just backs it up. Price is only a temperary factor and as you can see people spend money on what they really want. price just slows down how fast they get it. and when it come to attch rate you guys ever think about renting games. Gamefly is hugh now and blockbuster jumped into online game renting as well as gameflix that is similar to blockbuster. renting games are more popular than ever cause game prices has jump 10 bux