Will the PS3 EVER reach 40 million?

[Dodece]

I notice that a lot of the thinking is based upon persistence of current trends. That would be a mistake in regards to the PS3 which has flagged in public perception, and will continue to do so. Do not overlook the degradation caused by stigma. Basically the PS3 has run out of pertinent arguments. The sales pitch has gone stale, and the console has consumed the most loyal customers by this point. Those who have an adamant desire for the product.

The PS3 is fast becoming a middle aged console with a reputation carved in stone, and the past two years have not been kind to the console. It has been labeled everything from overpriced to under supported. This is like cholesterol in this industry. Get enough of it into the system, and it kills you, and even before you get there it does start to choke off sales which only hastens the demise.

I have said it before, and I will say it again. Sony must aggressively address the negative image of their console within the next few months, or their console is going to languish, and slide into oblivion. The reputation is absolutely that shot to hell. In fact Sony not only needs to reinvigorate general consumer interest. They must also reinvigorate owner interest. Price alone will never do this. Just look at the sales of the major holiday titles for the console. It isn't like the premier shooter on the 360 has sales like that, or the premier platforming game on the Wii did that poorly. Owner interest in the console is waning, and the PS3 doesn't sell enough to replace disinterested owners.

Unless Sony can pull a miracle out of their ass I honestly see the console grinding to a halt around thirty five million sold. They are losing the price war, the library war, the public relations war, and the exclusives war. They are losing on too many fronts, and they are not winning on any front. Your not going to sell another twenty million consoles while the competition beats the crap out of you.

How the hell did we go from price reductions to save the console to its going to be in third place but will outperform its previous generation analog by one hundred percent, or two hundred percent. The console market has not expanded that much, and the majority of the expansion you see is relegated to one particular platform guess which one that is.

We need a real argument as to why twenty million more consumers just gotta have a PS3. When the Wii is novel, and the 360 does everything the PS3 does. Just that it does more of it for less.