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60% are you serious? I don't think penetration will hit that for at least 10 years, what are you basing that on? I think 60 - 75% of homes will have any of the various sorts of flatscreens, but the number of people buying SDTV's rather than HDTV's is massive. I made a massive post in another thread about this issue, I'll try and dig it up, it will suit the argument well.