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I agree with Samsung on this. Blu-ray will most likely not see the same kind of life span as DVD. The reasoning behind this is that there were far greater differences/advantages with DVD compared to VHS, than there is between DVD and Blu-ray. In other words it will take much longer for Blu-ray to capture the market, than it took DVD.

I believe we will see downloadable content take over the market within a few years - perhaps even before Blu-ray has replaced DVD as market leader. It's inevtiable.