XanderZane said:
Until something better comes out. Also Blu-Ray is not just Sony. There are like 7 other companies who contribute to producing Blu-Ray media. I think the only reason Sony has it's name on it is because it put forth the most money to produce and market the product. Still, other companies own shares of the Blu-Ray pie. It's not all Sony and Sony couldn't have done this by themselves.
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People haven't even settled in to 1080p HD televisions and you say something better is coming? Also, Sony is a founder of blu-ray. The rest of the companies like Apple, Disney etc are supporters and have little share in the format, collectively. Sony stands to gain and lose the most. Why'd you think they spear headed the format by putting blu-ray in the PS3? Because, Movies>> Games.