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to go back on the ads for sony, we have seen a few in france and i honestly didn't get any of them. for ex, one is with a guy with a suitcase full of money, it somehow explodes and then the cash is flying and falling on the floor and then you have the "this is living" slogan... sorry, i guess i'm stupid but this makes no sense and most of all, it doesn't make me want to buy a ps3... so i hope the uk ones are better or that other customers are smarter than I...