Via Joystiq, So, we agree then. In speaking to Newsweek's N'Gai Croal about the Olympic pairing of Sonic and Mario, Sega of America president, Simon Jeffery, echoes a widespread sentiment that it's time to give Sonic a bit of a reboot. "We are actually undergoing a fairly considerable refresh of Sonic as an intellectual property, as a character," says Jeffery. "Sonic on the Wii is probably the first product that's come to market that reflects that. We're not going to be bringing another game out on the other platforms for quite some time, because we feel that it is time to reinvent Sonic, to make Sonic contemporary again." If Sonic and the Secret Rings was the first step in revitalizing a franchise gone astray, it certainly wasn't a very good one. In fact, it turned out to be more like a drunken waddle out of bed before careening down a flight of stairs. Still, it's reassuring to see that Sega is, at the very least, attempting to reestablish their fallen mascot as a character that could convince you to buy his game. Unless, of course, that's still happening... "At the same time, even the recent 360 and Playstation 3 games have sold extremely well," continues Jeffery. "Sonic is still an extremely endearing character; there's still a lot of love for Sonic out there in consumerland." If gamers are trying to send Sega a message, it's getting garbled in consumerland's confusing postal network. If we truly want a Sonic reboot, we'll have to stay away from the hedgehog until he gets his 3D act together. Perhaps a little help from Mario and Miyamoto will set him back on track by the time the 2008 Olympics arrive.
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