Just as a point ... For people who think the Wii is a fad and this will eventually mean that it will suddenly stop selling in the near future, fads don't really work that way; well most fads that don't involve children under 12. Most fads end up having a pretty predictable and remain popular long after they stop being considered fads. Typically they start off being something new and popular in a sub-culture, soon dominate that sub-culture and then expand well past the normal boundries of that sub-culture ... To put this in a Sales Perspective, if the Wii is a fad they would sell 18 Million to early adopters and dedicated gamers in 2007, they would then be sitting at 40+ Million systems at the end of 2008 and at the end of 2010 they could have sold 125 Million systems ... Now, most fads are considered over when the popularity begins to shrink as the people who are not normally interested in the product/activity return to their normal way of doing things; generally speaking, the product/activity continues at a higher level than before the fad began because several of the people who began doing it because of the fad will continue doing it. A way of thinking about it is that Rock and Roll was initially a fad, which has continued to grow in popularity because every couple of years there is a new Fad inside of the Rock and Roll Genre ...
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