Squilliam on 28 November 2008
In an economic crisis like this, I wonder if Sony is suffering from substitution of its goods for other inferior brands.
The basic principle of inferior/normal goods is that when the consumers income goes down they tend to buy more inferior goods and when their wealth increases the opposite.
So instead of buying a Sony, someone might instead buy a Sanyo and save a few hundred $$$.
Am I right?
Tease.
