I'm being optimistic and say that even with the current exchange rates, they would break even or make some profit - because it is a holiday quarter.
Maybe they reduce costs on the PS3 even further...
A more telling story to me is if they can post an annual profit ( operating income ) in the current fiscal year because the long term expectation ( I remember Sony's CFO quote from 2006 ) was to start to be in the black with the fiscal year ending march 2009 ( I'm talking about SCE ).
We can start to see if the plan has change its course or not.
In the entertainment business, there are only heaven and hell, and nothing in between and as soon as our customers bore of our products, we will crash. Hiroshi Yamauchi
TAG: Like a Yamauchi pimp slap delivered by Il Maelstrom; serving it up with style.