Interview with David Riley (NPD) and gamepro:
http://www.gamepro.com/news.cfm?article_id=129808
GamePro: Why should gamers care about monthly NPD data?
Riley: The NPD Group's primary goal is to help advance the industry, but we also work hard to make sure that all interested consumers are kept up to speed on what's happening by providing them with industry-supported, comprehensive and legitimate market research. ....Why shouldn't they?
My experience tells me that any gamer truly interested in the industry is interested in sales research and analysis. If they're not, they're probably not reading this article.
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There are also 3 other questions. Intressing i find this statement:
"Digital downloads are on the rise, PC gaming is becoming increasingly important to the industry" .
Sorry, but isn't it the other way around? PC gaming losing ground to consoles?
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