Sony FY 2008 Q2 Results – Analysis – SONY BLEEDING – LOOKING BAD

[bumidan]

@ KatinJin

Agreed. Yen is worse now.

But let's see what is in store and make some projections (you can use your own numbers here

PS2 HW = 2 million @ $10 = $20
PSP HW = 5 million @ $8 = $40

PS2 SW = 20 million @ $2 = $40
PSP SW = 25 million @ $2 = $50
PS3 SW = 40 million @ $2 = $80

Total = $230 million
Less 10% currency(yen)

= $207 million

PS3 HW is the key
Sell = 4 million
Loss = ($60) per unit

Loss of ($240) milion

Then total income is ($33million) LOSS. obviously if u calculate PS3 losing less money, they would make money.

Last year, same quarter (holiday 2007) = they MADE US$113 million

(Those are just projections, but the net profit per item should be about the same)

So hopefully they make some money that quarter.
if they lose money still, it's hard to see how they can make any reasonable profit, given that the PS2 cash cow should end pretty soon.