Barring any moves by Sony or Nintendo to cut prices, I think 360 has a shot at #1 in NA. When people start looking for holiday season presents this year, price is going to be a major factor in how they execute their purchasing option. Even if PS3 drops $50, the entry level 360 is at $199, and can't me matched by anything other than a potential Wii drop. BRD players are now cheaper than the PS3, which might have an impact on the perceived value of getting one of those as well.