Forbes: How Sony Should Respond to a Disruptive Attack (PS3 vs. Wii)

[king_of_the_castle]

Sony should launch their own disruptive attack, by announcing that the PS3 will go UP in price over time, $10 a month. This would spur all the people waiting for a price drop to go ahead and buy one before they get anymore expensive, console sales rise, blueray wins, and 3rd parties shift focus to develop on the PS, gaining momentum and an ever increasing profit on hardware, Sony is back in the driver's seat of consoles. MS and Nintendo respond with their own price increases, but by then, it's too late, and they begin to focus on the next generation. Sony not only disrupts console sales, but also the thought process behind marketing all electronics.