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steven787 said:
I think the ads did a good job of making Apple seem like it has an elitist, exclusionary marketing program.

While I could agree that MS is (clumsily) trying to make  Apple ads look so, I don't agree they really are, I get more the message that common people can easily be as the cool Apple guy and have a PC easy, enjoyable and reliable, while wintel PC's force them  to undergo unnecessary geeky complications, awkwardness, clumsiness. I use a PC, not a mac, and while when I use linux I see some complicated things, but with a sense of order and a clear effort to make things easier as time goes by, rarely and only in some old and obscure programs I find unnecessarily quirky things, each new version of Windows I used, while admittedly making some things easier, each time leave well known bugs and quirks they know people hate, and what's wors, sometimes they add new nuisances, like product activation, insane and/or unsafe default settings, removal of useful features, unjustified price rises masked by the introduction of low cost but heavily mutilated versions and so on... And system and applications updates keeps on being much easier in linux, particularly in debian-derived distros. So in the Apple ads'  clumsy personified PC  I don't really recognize myself or other patient, innocent and burdened wintel PC users, but only the wintel PC itself.

 



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