I think a lot of the PS3 flaming was deserved in the beginning. The hard to be found Sony support was for a reason. Sony was extremely arrogant out the gate, and until recently (after numerous financial bitchslappings) woke up and started listening to their customers, and is now doing great.
The PS3 is a great console, and its owners deserve to be happy with their product. I love my 360 and Wii, and couldn't be happier with them....that's why I stand by them, just like the Sony fans stand by the PS3. Flaming and arrogance will be portrayed by all sides (including myself), regardless.
90% of buyers dont care about the console War. They just love playing games. This Gen has been, and will continue to be, phenomenal for all GAMERS, regardless of console owned.