Olfaction is the sensory modality that is physically closest to the limbic system, of which the hippocampus and amygdala are a part, and which is responsible for emotions and memory. Indeed this may be why odor-evoked memories are unusually emotionally potent (1996).
In psychology, memory is an organism's ability to store, retain, and subsequently retrieve information. Traditional studies of memory began in the realms of philosophy, including techniques of artificially enhancing the memory. ... en.wikipedia.org/wiki/Memorable
Yes worth...The quality that renders something desirable, useful, or valuable! Music beats graphics in this...Yeah! Keep on dreaming...Thats why you see no such comparison such as, gameplay vs music, but instead you see a whole bunch of, gameplay vs graphics...Music is whats forgotten in many games...Face the fact.
I think you still don't understand.
If you were remembeing a game you played 3 months ago, I am pretty sure you don't suddenly see a picture of a (in game) location or character for no reason... you would remember the tune, then that tune would remind you of the game. And THEN you could form pictures in your mind about locations/characters.
Its funny you mention that. I hardly hear anyone talk about the games music...Smell and music are two different things.