I really do wish well for the 360 and microsoft entertainment division as a whole. They do cater to a certain audience, but to that audience they are great. Plus, they really are trying to help out there customers with the warranty coverage, which is a nice change of pace compared to most companies.
In a way, they had to. If Microsoft just sat on their asses and done nothing, you could bet there would have been huge legal actions filed against them, and quite possibly, an injunction could have been placed on Microsoft.