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Forums - Sales Discussion - PS4/XBO/NS - 2018 vs. 2019 - Week 52 Numbers Added; Final 2019 Totals

Amnesia said:

These datas show that for 2019 the Switch is exploding only in Japan (+45-50%) and just having a noticable increase on other regions...I wonder if European and RotW numbers are not dramaticaly undertracked.

We will at least know about the US soon with NPD, About the others, we'll have to wait until the next quarterly report to be sure, but I also think that the Switch is undertracked here.



Just posted the February NPD adjustments and all three systems were adjusted up!



Well they are really going to destroy their 17M ship goal if VG sales is already giving it well above the 17M.

 

My guest is that they knew it, so they want to produce a positive surprise to make rebounce the share. Besides this, announcing 18M was very risky then if they would end at 17,8 or 17,9.



(Lisa Loud impression)

According to my calculations, through 8 weeks of sales in 2018, the Sony PlayStation 4, Microsoft Xbox One, and Nintendo Switch sold through approximately 14.402792%, 11.126118%, and 10.613112% of their final yearly totals, respectively. If those percentages hold for this year as well, all three systems will conclude 2019 with the following, respective totals:

PlayStation 4: 13,898,229

Xbox One: 5,048,292

Nintendo Switch: 20,819,134



RolStoppable said:
At the current pace of ~250k per week, Switch will finish the quarter with a total of ~3.5m. That's notably above Nintendo's shipment projection of ~2.5m, but if we go by VGC, Switch had a high level of stock left in the channel by the end of the holiday quarter. Therefore 3.5m in sell-through would result in shipments of around 3m units because retailers would be working toward a more appropriate level of stock for the slower months of the year.

Non sens or I just don't know math anymore at all...That's the opposite of what you say : sales have almost eaten the 9,42M shipped my Nintendo

 

Plus, we are seeing now for no reason( no big new game, no price cut), a powerfull increase to a baseline at 250.000, from 200.000 last year, I would order actually more units in anticipation if I was a video game retailer.



RolStoppable said:
Amnesia said:

Non sens or I just don't know math anymore at all...That's the opposite of what you say : sales have almost eaten the 9,42M shipped my Nintendo

(...)

Plus, we are seeing now for no reason( no big new game, no price cut), a powerfull increase to a baseline at 250.000, from 200.000 last year, I would order actually more units in anticipation if I was a video game retailer.

LTD shipments by December 31st 2018 were 32.27m, sell-through according to VGC was 29.48m by December 29th 2018. Adding a couple of extra days of sell-through leaves a gap of more than 2.5m units, but Switch's stock level should be ~2m based on how much it sells per week and in how many countries the console is officially available in. Retailers tend to have stock that lasts them 6-8 weeks and they place new orders accordingly.

In order for shipments and sell-through to be equal for the current quarter, VGC's LTD estimate by the end of 2018 has to be wrong. Which is possible, but I said "if we go by VGC" and that means as much as "assuming that VGC's numbers are correct," so that's what the rest of my post goes with.

I see that you've been talking about fiscal year shipments as high as 18m, but that's not going to happen if VGC estimates are reasonably accurate. A note on forecasts: In the range that Switch sells, adjustments are made in increments of 0.5m, so Nintendo could have gone with 17.5m for their revised forecast. The reason why they adjusted down to 17.0m is that it looks really bad when a company can't even fulfill a revised forecast with only three months left in the fiscal year. Nintendo had to ask themselves if they are absolutely 100% sure that they can hit 3m in fiscal Q4 and they weren't confident that they could do it.

Ok, it was a mistake to only look at the gap on Q3 2018 and not the entire 30 millions. Plus I have revised my numbers, there are more gap now between sold Q3 and ship Q3.

So Why here we have such a huge gap, but now we would pretend that for 2018, VGC's estimation would be so much better :

FY 2017 ship : 15,06

FY 2017 sales : 13,51

So what gap shall we expect now if projection of FY2018 sold gives us 17,08 (my projection), why before we had 1,55M and now it would be much less ?



RolStoppable said:
Amnesia said:

Ok, it was a mistake to only look at the gap on Q3 2018 and not the entire 30 millions. Plus I have revised my numbers, there are more gap now between sold Q3 and ship Q3.

So Why here we have such a huge gap, but now we would pretend that for 2018, VGC's estimation would be so much better :

FY 2017 ship : 15,06

FY 2017 sales : 13,51

So what gap shall we expect now if projection of FY2018 sold gives us 17,08 (my projection), why before we had 1,55M and now it would be much less ?

You are making the same mistake again. The proper comparison is always LTD sell-through vs. LTD shipments. The key point is that retailers tend to maintain a stock level that lasts them 6-8 weeks in order to be prepared for sudden surges in demand; if they ran out of consoles, a potential customer would do their business at a different store.

A console that sells 250k units per week worldwide will have a bigger gap between LTD sell-through and LTD shipments than a console that sells only 150k units per week. There are times when retailers over- or underestimate demand for a console, so the following fiscal quarter will see a correction due to retailer orders. VGC's estimates point to a slight overestimation, so for the current fiscal quarter sell-through can exceed shipments as retailers scale down the stock they have on shelves and in their warehouses.

So...

 

I have made a graph to see the evolution of the quantity in transit, we have seen that they theoriticaly shipped at every quarters a bit more than what was counted and adjusted here, except for the Q1 2018. So the transit quantity is increasing, and lately, the sales of the Switch has been surprising, I would guess that the stock in transit should keep increasing a little bit again... OR there will be a "lag" in the reaction to adapt the stock to the sales increase and they might announce an inferior shipment than what was sold for 2018 Q4 ?

 

Woudl be interesting to make the same grapho for 3-4 other consoles and see if there is a predictable behavior to this stock quantity. Could it be a rule here that the stock takes a hit at every Q1.

Last edited by Amnesia - on 17 March 2019

RolStoppable said:
Amnesia said:

So...

I have made a graph to see the evolution of the quantity in transit, we have seen that they theoriticaly shipped at every quarters a bit more than what was counted and adjusted here, except for the Q1 2018. So the transit quantity is increasing, and lately, the sales of the Switch has been surprising, I would guess that the stock in transit should keep increasing a little bit again... OR there will be a "lag" in the reaction to adapt the stock to the sales increase and they might announce an inferior shipment than what was sold for 2018 Q4 ?

(numbers and graphs)

There's no definitive answer here, because VGC's numbers are estimates and adjustments can be made to older quarters over time. My main point has been that you should be a bit more cautious with your expectations, because there are factors that make a fiscal year shipment total of 18m a stretch despite strong sell-through at the moment.

In your graph you already have Switch's stock on shelves and in transit at 2.4m which is on the high side (you are actually missing Switch's launch quarter for the cumulative total of the gap between sell-through and shipments). The gap isn't going to increase with each passing quarter, because that's not how retailers work. It's more likely that the gap decreases by the end of this quarter, so if we go with your VGC projection of 3.46m sell-through for the quarter, shipments should be expected to be in the range of 3.1-3.3m rather than 3.6m.

An example that might help here is that the PS4 had a gap of 3.7m at the end of calendar year 2016, according to Sony's own sell-through and shipment announcements. The January-March quarter of 2017 then had low shipments because retailers had to correct the amount of stock they carried. That's the kind of situation that leads to the occasional quarter where sell-through is greater than shipments.

I would imagine that this quantity should keep increase (until a certain point ofcourse) until the console confirms that it has started the decline, which should be for FY2020 for the switch.
Also, do you have this quantity missing in my table ?

Last edited by Amnesia - on 17 March 2019

Thanks ! ofcourse...The direct quantity was there.

I still don't see well your logic. Why just now, this time, the stock would start to decrease after having increased almost all the time, and now, precisely where the sales are exploding, 2019/2018 sees a much stronger difference than 2018/2017, I mean : there are +35% of sales this week with still nothing big and new, and still no price cut, except in US (30% of the market).

But for some reasons, before the arrival of Yoshi and SMM2, retailers would decide to reduce their orders ?

 

 

For the 6th Q, it is logical : sales has slown down in FY2017 Q4, so they reduce orders and the ship is lower than the sales for FY2018 Q1.

But now, the scenario is a total opposite.



Week 9 Numbers have just been posted for the Week Ending March 2nd.