https://www.youtube.com/watch?v=_YISTzpLXCY

The adaptive controller is one of the best things to happen to gaming this gen. 

As a Patriots fan I'm pretty happy XD.

It's a thoughtful product, and good on MS for bringing it to market, but the ad feels more like a charity ad then a gaming ad. I mean an entire 2 minute spot and no games shown whatsoever?

I'm pretty happy with either team winning.

What a touching commercial!

Thanks!

It's more a PR exercise then an advertising campaign. They are looking to improve the image of their brand rather then make straight sales of this product. Obviously it will help it sell but it's a niche market.

As far as PR campaigns go this is a very good one.

Edit:

This was taken the wrong way. Saying it's a niche market from an advertising point of view is a compliment to Microsoft because the financial reward from this is likely not big. Yet they are still putting in a great effort to help disabled gamers. That's great PR for the brand and image. 

Well, that was a sucker punch straight to my emotions. As a special education teacher, I LOVE IT when companies make any form of technology that makes people with physical or mental disabilities able to do things people without those disabilities can do. Keep innovating!

Just.. Just stop it Kerotan. Cut it out.

Please keep these type of responses out of this thread. There's no need to come in here to incite. This is great ad with an even better message. Let's try not to mud that up.  It's pretty disrespectful. 

That's pretty cool, I wonder how the technology works!