I don't watch live TV often but it seems like Madden doesn't get advertised much these days. I only watched a game or two of NFL last week but don't remember seeing any Madden commercials. Perhaps they did the stupid pregame match ups using Madden simulations like they used to but I usually skip halftime and pregame shows.
One more thing. Fuck Madden. RIP NFL2K
And should it really? As an exclusive product, it faces no threats as an unchallenged franchise. Shoveling loads of marketing dollars at it doesn't make sense any longer. Sure they can spritz in enough ads just to shake up apathy and see if people are awake. But, it's like advertising oxygen... you can officially take it for granted.
I can't believe there are going to be generations of people that will never experience a competing NFL video game franchise, and that's a real god damn shame.