wombat123 said: I'd change NOA's brand approach from over-emphasizing a kid friendly/childish image and try to paint Nintendo as a brand for everyone; kids, teens, adults and families by emphasizing gameplay and fun rather than trying to appeal specifically to younger age demographics by talking down to the audience. I'd take the NST branch from out of the doghouse and try to rehabilitate it into an actual studio making actual games again instead of its current image as the 'Mario vs. Donkey Kong' studio. I'd sign Platinum into an exclusive 2nd party contract and have them work on new IPs, 2nd tier Nintendo franchises and other franchises that have been long dormant. I'd continue rehabilitating Nintendo's relationships with Japanese 3rd parties and salvage what I can with western 3rd parties without having them walk all over Nintendo. And lastly, I'd try to buy Capcom and rebrand it as the company's branch that emphasizes titles for teens and adults (kind of like what DC Comics does with its Vertigo imprint). If that can't happen, I'd start a new large development branch within Nintendo that served that same purpose. |
Yeah I think it's time for rebrand especially in the US.
I would stop marketing specifically towards kids. It's not working and it poisons the well for being taken seriously as a wider brand.
What I would embrace would be two things.
1.) Retro appeal. 80s/90s retro is hot right now. Chicago Bulls gear, old school sneakers, Jurassic Park (World), Star Wars, etc. are all cashing in on retro culture .... Nintendo should too. Splatoon could tap into this too. I'd have a lot of call backs to the NES and SNES eras in particular not only with software but even the look of the hardware.
2.) I'd embrace Nintendo's Japanese roots and make wacky/crazy Japanese style ads, but with a wink to the audience that this is just in good fun. I'd paint MS/Sony as the "serious" brands and try to move Nintendo as being known more for not being so damn serious.
I might look into buying some retro IP from other companies too. Bomberman, Super C, Castlevania, Double Dragon, maybe stuff like that too.