NX should just evolve as a platform to solve the problem of "yeah but if its released early it will be outed".

Release a new NX model every 2-3 years. If you have an older model, make the design of the hardware modular so its easy to just plug in an upgrade.

Release an NX more powerful than the PS4-XB1 (3 TFLOPS) in 2016.

Release an NX that can then run games at 4K (NX 4K) in 2018. Not everyone will want/need 4K, give the consumer the choice.

Once you buy any NX device you set up an account and your games are tied to it, and you can seamlessly upgrade when and how you want, no problems, your library goes with you, and lower end graphical games can be shared on the portable for good measure.

1994 was 22 years ago, since everyone cites Sega as a reason why you can't have different models. The industry has grown up and changed a lot since then, consumers like choice in everything (multiple iPhones, iPads, Macbooks, Android phones .... you choose what you want) and most gamers today are adults with their own disposable income, not little boys. Nintendo should embrace that, if they play by the old rules they'll be too predictable for Sony/MS to hit.

Sony Ericcson (Excluding RIM, which was a different sort of market) was distantly the market leader for high end phones until Apple and Samsung jumped in.

I recall Nokia being the market leader by far with Sony Ericcson being 2nd. Regardless, Nokia/Sony's fall was not due to Apple's campaign against them, but was due to Apple's (then) innovative features, clever self-marketing of the product and appealing to everyone.

Well to begin:

- Get rid of Reggie and have NoA under full control of NoJ: Reggie may have done good stuff in other companies, but by the time he arrived to Nintendo, the man has lost his touch, and his usefulness as a PR puppet is no more, so he isn't needed around, and so NoJ have full control of the NoA branch, atleast till it is bettered and recovered, then find and someone that can keep it as if, and not ruin it again.

- Continue Iwata's intention of helping 3rd parties to localize games to form stronger relationships: It is a good thing for all 3 parties involve, Nintendo gets mroe software for the hardware, gamers get more options and get localizations they never expected, the 3rd parties expand their audience and so get more sales at low risk.

- Acquire Capcom: The company is mainly surviving thanks to profits from Monster Hunter games on 3DS, so the best option is just to end up and buy them, expanding the company's IP genre arsenal quite a bit.

- Get a exclusivity deal for Yo-kai Watch: The IP is too powerful to be left uncheck, the best is to have it close, cost whatever it costs, it shouldn't be much, seeing Level-5's insecurity on what to do with Yo-kai Watch 2 in the West, the best would be to utilize that insecurity, and began the deal there by Nintendo localizing the game and absorbing any loss, in return of exclusivity.

- Expand Retro Studios and Monolith Soft: Retro should become a 2 team studio, one for DK and one for Metroid, while Monolith Soft becomes a 3 team studio, well 2 team studio, since usually one of the team gets broken apart and ends up helping other Nintendo studios, and so the studio needs another team, while one works with Xenoblade for home consoles, another can work on a new IP for handhelds.

- Control Aonuma: The man in recent years have become a danger to the Zelda series and is leading it to a big fatigue, he must be controlled before it happens, Zelda as one of Nintendo's main IPs cannot be permitted to fall, but it shouldn't also have 10 games in 6 years is too much, and will lead the sereis to a huge fatigue.

- Get better marketing teams: This isi an obvious

- Acquire the Bayonetta IP: SEGA will doubtfully do much with it, and with Bayonetta 2 andher apperance in Smash, she has found herself a new home at Nintendo.

And that would be just the beginning :v

But is it a step up?  There are now amazing games on mobile that make you wonder why you would even bother.  Minecraft for example.

There will always be a dedicated market -> BUT OPEN YOUR EYES.  The market is shrinking by every measurable metric, and there is far more money to be made in smartphones.

A 3DS game beats a smartphone game in almost every possible way. They are longer, have better graphics, better sound, and better gameplay.

Minecraft is on every system.

What metrics are we using to determine that the market is shrinking? Could you point these metrics out? I really have no idea whether or not smartphone games make more money. What evidence is there that they do?

Man... if I were president of Nintendo I'd hook up with Hitomi Tanaka and to some hard partying in Tokyo

My list

1.) Go back to powerful but affordable hardware. The SNES-GameCube were all powerful, but affordable. There's no reason that can't be done again (even for the portable).

2.) I'd make the mobile NX like a mobile console almost and try some wacky ideas, like maybe it can power Amiibo toys or an Amiibo Robot or something. I'd make the NX portable a paradigm shift from previous Nintendo platforms, not just "oh hey, it's 3DS-2 or Nintablet". It's powerful though. It can double as a mini-console and even handle portable ports of PS4/XB1 games at 960x540 res. That means the chip inside of it is as powerful or moreso than a Apple A9X or Tegra X1. Almost like a new product category.

3.) I'd go upmarket with the home console due to changes in the console market of today. Build it primarily for US/European pro gamers. Japan will go crazy over the mobile model, so they're taken care of. High spec. NX is a platform that accommodates varying specs.

4.) Buy the Bond license if it's cheap. It's available. Can't really beat Bond for "cool".

5.) Greenlight Bayonetta 3 for NX.

6.) Allow NOA autonomy to develop some projects on their own.

7.) Hire more 20-30 somethings for the NOA marketing division, totally revamp the marketing into a more fun/hip image, rather than kiddie marketing.

8.) NX is upgradable and easy to upgrade. Nice try Sony/MS, but you can't just show up with PS5/XB2 and steal all the thunder with fancy specs.

9.) Re-up Capcom for more Monster Hunter exclusivity (for a futher 5+ years).

10.) Cut a deal with Square-Enix for a Nintendo-Final Fantasy-Dragon Quest mega-RPG crossover.

11.) I would actually pursue the Quality of Life stuff, but I'd center it mostly around devices for fitness and making fitness/weight loss fun.

1. Sell all stocks to Apple
2. Give myself a big ass paycheck
3. Flee as fast as I can
4. Never been seen again
5. Live happily ever after

1.-I would make Intelligent Systems develop a proper Paper Mario (like the first two games) for the NX
2.-Then I would step down from the president position before it's too late for the company