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Forums - Sales Discussion - NPD January: X360 #1 270k, 49% share, PS3 > Wii = 281k Combined

ZaneWane on 09 February 2012
D-Joe said:

MS PR:


Last week it was revealed that Xbox 360 became the number-one selling console worldwide in 2011,* closing out the biggest year in Xbox history and delivering on the bold prediction made by IEB President Don Mattrick at E3 in 2011. Kicking off 2012, Xbox 360 continues to lead the console market, turning in another month as the best-selling console in the U.S.

Historically, after several years in the console lifecycle there is a softening of demand, but Xbox 360 continues to defy that convention. Xbox 360 has found new ways to extend the lifecycle of the console by re-imagining entertainment and delivering new technologies like Kinect for Xbox 360, a new Xbox dashboard, and new entertainment content partners in 2011.

January 2012 U.S. NPD highlights:
· Xbox 360 sold more than 270,000 units in January, maintaining the number-one console spot in the U.S. This marks the thirteenth straight month Xbox 360 was the top-selling console in the U.S. (Source: NPD Group, January 2012)

· Holding 49 percent share of current-generation console sales, total retail spend on the Xbox 360 platform in January (hardware, software and accessories) reached $301 million, the most for any console in the U.S. This marks the eleventh consecutive month Xbox 360 has held more than 40 percent of the current-generation console market share. (Source: NPD Group, January 2012)

· During the month of January, Xbox 360 held five of the top 10 U.S. console game titles including: “Elder Scrolls V: Skyrim,” “Call of Duty: Modern Warfare 3,” “Battlefield 3,” “NBA 2K12” and “Just Dance 3.” (Source: NPD Group, January 2012)


In 2012, Xbox 360 will again launch blockbuster games, including additions to the famed “Halo” and “Fable” franchises. The more than 50 Xbox LIVE entertainment partners will continue to expand with many more launching this year. Xbox 360 will also launch entirely new ways to interact with favorite television shows with groundbreaking experiences like “Kinect Sesame Street TV” and “Nat Geo TV,” forever changing the way people interact with entertainment.


*(Source: Publicly disclosed financial data from Sony, Nintendo and Microsoft)

so xbox was number 1 selling console last year



Argh_College on 09 February 2012

Lol we really need a new gen!

Come fast Wii U! Xbox 720 this year, no doubt



TeddostheFireKing on 09 February 2012

think these numbers are helping show Nintendo was right to announce the WiiU, I doubt the consoles can survive another year of this



Nsanity on 09 February 2012

So, the Wii and PS3 sold 281K combined?



man-bear-pig on 09 February 2012

I don't understand these numbers. I guess they are low... ?



My prediction threads:

Wii U will sell under 40m units (made on 14th September 2012)

PS Vita will sell under 20m units (made on 30th September 2012)

Wii U will sell under 7m in 2013 - I was right

Halo 4 first 9 weeks sales prediction

PS4 to be down YOY in 2015

Seece on 09 February 2012

Still, the January results are so poor that their validity should be questioned, says Wedbush Securities analyst Michael Pachter. From 2004 to 2011, January software sales have averaged $518 million, making this month's $355.9 million figure "just hard to digest," he says. "It also makes no sense that sales are below the level from 2004, when games were cheaper and the installed base of consoles was much lower. ... I don't know if the NPD is getting faulty data, but these numbers make no sense."



 

Train wreck on 09 February 2012

Guess we are starting to see the effects of a single source of number tracking



Train wreck on 09 February 2012
Seece said:
Still, the January results are so poor that their validity should be questioned, says Wedbush Securities analyst Michael Pachter. From 2004 to 2011, January software sales have averaged $518 million, making this month's $355.9 million figure "just hard to digest," he says. "It also makes no sense that sales are below the level from 2004, when games were cheaper and the installed base of consoles was much lower. ... I don't know if the NPD is getting faulty data, but these numbers make no sense."

The only thing I can think of is that many american consumers closed their wallets once the holiday season was over but yea if patcher is questioning NPD then thats something to look into



Seece on 09 February 2012
pezus said:
Seece said:
Still, the January results are so poor that their validity should be questioned, says Wedbush Securities analyst Michael Pachter. From 2004 to 2011, January software sales have averaged $518 million, making this month's $355.9 million figure "just hard to digest," he says. "It also makes no sense that sales are below the level from 2004, when games were cheaper and the installed base of consoles was much lower. ... I don't know if the NPD is getting faulty data, but these numbers make no sense."


Maybe adjustments?

Hmm, perhaps NPD overestimated November and previous months? THat or the industry really is this down.



 

Jexy on 09 February 2012
Seece said:
Still, the January results are so poor that their validity should be questioned, says Wedbush Securities analyst Michael Pachter. From 2004 to 2011, January software sales have averaged $518 million, making this month's $355.9 million figure "just hard to digest," he says. "It also makes no sense that sales are below the level from 2004, when games were cheaper and the installed base of consoles was much lower. ... I don't know if the NPD is getting faulty data, but these numbers make no sense."


Did they leave out Walmart or something?  I mean... it is a ridiculous dip.  But then again... the real unemployment in this country and the lower wages and underemployed people are FAR higher than EVER.  So that may be really taking a hit on things.  I mean, Black Friday was the one big day and then... bubkis after that.  December was down, Jan is down... Maybe BF really was that one big day.



BOOM!  FACE KICK!