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Impressive, and unexpected. I wonder if it was the target and amazon deals?

The "mistake" of both of them allowing ANY CE (rockband for target, and The recore CE for amazon) really got attention.

So even after those "mistakes" were fix all that attention is probably what did it. Good for them.

Three in a row, breaks the curse of 2014, and 2015 where they only won two.

  • Deadliest mass shooting by an individual in US history (10/01/2017)
  • Deadliest high school shooting in US history (02/14/2018)
  • Deadliest massacre of Jews in US history (10/27/2018)
  • Political assassination attempt of TWO former presidents(and 10+ other people)  (10/23/2018 - and beyond)